The new Hello Straw is here, built on what buyers really want.
We asked people what matters most when they evaluate a supplier's website and the answer was clear: full product specifications and data. That answer sits at the heart of the new Hello Straw.
We are launching a rebuilt site that carries the same mission we started with, brings a fresh look to the brand we have grown into, and opens up a clearer path to talk to us about the right product for you.
The mission is the same
Hello Straw was founded to replace single use plastics with paper based alternatives that actually perform. That mission has not shifted a millimetre. What has grown is the scale we work at, the industries we serve, and the standards we can now hold ourselves to.
This launch is the next chapter of the same story, not a fresh start.
What people told us
When we asked buyers what matters most on a supplier’s website, most of them pointed to the same thing: full product specifications and data. Certifications, industry fit, and a simple way to request the right sample or quote sat close behind.
That is the reference point we designed the new site against, and the direction our product content will keep moving in.
A design that reflects the quality of our products
Our packaging sits on the shelves of premium retailers, in airline cabins, and at global sporting events such as the KLM Open and the World Rowing Championship. The new design carries that same standard.
You will notice a calmer palette, clearer typography, and photography that shows the product in the moment it is used. The design is quieter on purpose, so the product can lead.
Clearer product pages, with a direct route to a quote
Every product family now has its own space, with clear photography and the industries it serves. When you are ready to talk numbers for your operation, a Request a Quote button sits with the product, so you can put a real enquiry in front of our team without hunting through menus.
Full technical specifications, certifications and compliance information are prepared by our team when you request a quote, tailored to your volume and use case. That way the paperwork you receive reflects the way you plan to use the product, not a generic one size fits all sheet.
Have a proper look at the new product range and you will see the difference.
A simpler sample request process, built around how you actually source
Sampling now sits closer to the products you are interested in, rather than through a single general form. Fewer clicks, clearer fields, and one route from the product you were reading about to a real conversation with our team.
Clear navigation to the right sustainable solution
The new site opens with six industry paths: airlines, retail, events, hospitality, foodservice and manufacturing. Each one leads to the products, case studies and information most relevant to that sector. If you look after packaging for an airline caterer, you should not have to scroll past a dessert spoon to find your straws. The new navigation makes sure you do not.
The proof underneath the design
A cleaner look does not earn trust on its own. What earns trust is the evidence underneath it, and the new site brings that evidence forward.
- EN 13432 industrial compostability
- FSC certified paper
- Food contact safety standards
- Rigorous testing behind every product family
- Named partners we have worked with, from Jonger Oranje and Crewfood to Handwerk Racing, and more.
Every certification and every partnership lives inside the new Resources hub, alongside our case studies and product thinking.
New innovation on the way
Our next chapter is about fresh product thinking and continued work on bio innovations. Expect to see new product releases like the A-Cup, new material research and a wider view of what sustainable packaging can do for your business, on this site first.
What is not changing
The site is new. The promise underneath it is the same one we have always made.
- Replace single use plastics with paper based alternatives that actually perform
- Hold every product to premium quality standards, with the certifications to prove it
- Serve customers across Europe, Asia and beyond through a global logistics network
- Build long term relationships with clients, manufacturing partners and communities
The team, the standards and the promise all stay put.
Take a walk through the new site
If you are here for the first time, welcome. Start with the new product range, the industries we serve, or the Resources hub.
